Industries around the globe are currently facing significant challenges with supply chain disruptions and raw material shortages. For the label market especially, these challenges impact converters’ ability to manufacture labels at the desired price points with the necessary performance levels and within a given timeframe.
With raw material costs rising, customers are realizing they may be using products that are over-engineered for their actual applications. In the past, there hadn’t been a need to compare the product performance and application needs; but that’s no longer the case. Now, they simply want a product that meets only end-use performance needs.
We understand the desire for this shift and suggest general purpose label adhesives to address it. These adhesives enable customers to address multiple, versatile application needs with one product, reducing SKU volumes and overall product costs. This is because they possess a wide-temperature range as well as broad peel and stick capabilities. Further, our general-purpose adhesives still meet label performance needs, allowing customers to receive the results they’ve had in the past while also reducing cost without sacrificing performance.
Customers are also concerned about product delays due to raw material sourcing constraints. We understand how these delays often have a domino effect, making it harder for our customers to then meet the needs of their customers.
To mitigate these delays, experts can create flexible adhesive formulations. Rather than solely relying on one raw material to formulate adhesives, they can use different options that are chemically identical to the raw materials in short supply. These offset materials are tested to ensure the finished adhesives offer the same performance level as the original raw materials. As a result, we can provide our customers with the label adhesives they want within the timeframes they need, helping them more efficiently manufacture their end-use labels.
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