The latest report predicts that the value of the hybrid printing market will almost double in the next three years.

Research and Markets has released its latest global forecast for the hybrid printing market, which expects the technology to grow at a CAGR of 13.2% by 2028.

According to the report, the global hybrid printing market reached USD 5.5 billion in 2023 and is expected to reach USD 10.2 billion by 2028, registering a CAGR of 13.2% during the forecast period.

The growing demand for personalized printing materials will drive the growth of the hybrid printing industry. Hybrid printing is a powerful technology that blends digital printing and traditional printing techniques. This demand has sparked the need for customized and unique printed products, which has been a driving factor in the development of hybrid printing.

The advantages of the increasing demand for individual printed materials are manifold. First, it enables businesses to boost their brand reach by providing tailored and engaging printed materials that resonate with their target audience.

Research & Markets companies cite operational complexity and the need for skilled operators as significant challenges that are constraints on the development of hybrid printing. Hybrid printing involves complex workflows, the integration of different printing technologies, and requires skilled operators to effectively manage and solve problems in all aspects of the printing process.

The growth of the e-commerce market has created new opportunities for hybrid print suppliers, as retailers need to be able to print high-quality labels and packaging quickly and cost-effectively.

The report also mentions that operators of hybrid presses must have a thorough knowledge of both digital and traditional printing methods to ensure the production of high-quality prints. Due to the limited and costly training programs, the need for specialized training and expertise in hybrid printing creates barriers for industry players, hindering the widespread adoption of hybrid printing and its potential benefits.

The company also predicts that the UV inkjet printing segment will hold a larger market share during the forecast period, as it produces high-quality prints with precise details and vivid colors, as well as helping to reduce manufacturing costs and production time. Many substrates, including paper, plastic, metal, and glass, are suitable for UV inkjet printing, making it a flexible printing method that can be applied to a wide range of products.

According to the report, the packaging printing segment will hold the largest share in the hybrid printing technology market and make a significant contribution to the pharmaceutical industry in various aspects.

In terms of geographical analysis, the report points to the Asia-Pacific region as the fastest-growing region. This growth will be driven by the increase in public spending on cosmetics and the growth of the young population in the region. The industry is expected to contribute significantly to the growth of the market.

Emerging economies such as China and India are also considered high-growth markets for skincare, haircare, and cosmetics, benefiting from the economic growth of these countries and the increase in consumer spending on cosmetics.